Nov 2014

So you have a great idea. Where do you go from there? Reprise.

Daedalus Research Manager, Carolynn Johnson, recently returned to Clarion University to again join with other business leaders to speak with nascent entrepreneurs at the 2nd Clarion Product Development and Commercialization Forum to describe the path From Idea, to Invention, to Marketplace. Advocating for user research, Carolynn presented a case study illustrating how Daedalus engages users throughout the design cycle to ensure the creation of products that are not only simple and usable, but valuable for real needs.