Jun 2014

So You Have a Great Idea. Where Do You Go From There?

Daedalus Research Manager, Carolynn Johnson, recently joined with other business leaders to speak with nascent entrepreneurs at the Clarion Product Development and Commercialization Forum to describe the path From Idea, to Invention, to Marketplace. Advocating for user research, Carolynn presented a case study illustrating how Daedalus engages end users throughout the design cycle to ensure the creation of products that are not only simple and usable, but valuable for real needs. Carolynn explains, "Only by engaging with your users as you develop your product will you end up with an engaging product that users can grow to depend on."