May 2012

Daedalus sponsors upcoming Roger Martin PTC talk

Daedalus is pleased to announce our sponsorship of an upcoming PTC talk by Roger Martin, a leading business speaker and global Design Thinking evangelist.

Roger, a leading business speaker and thinker and a global Design Thinking evangelist, is Dean of the University of Toronto's Rotman School of Management, a former director and co-head of the Monitor Group, and a key advisor to A.G. Lafley as he transformed Proctor & Gamble into the creative company it is today.

Design Thinking is how we move from the current situation to a preferred future situation; it is a framework to manage the divergence necessary to bring about truly innovative solutions. Daedalus has long been a proponent of Design Thinking, and it is essential to our product and service development process. We even apply design thinking to business model design and to transforming our clients' innovation culture. "We are proud to bring this worldwide leader in Design Thinking to Pittsburgh", says Matt Beale, President of Daedalus.

Learn more about Design Thinking at thinking.is.