Jun 2011

Upcoming ethnography lunch & learn, June 29

Daedalus has been participating in Echo Strategies' Culture of Innovation Collaborative, a group of 19 CTO's and senior R&D executives from Pittsburgh's top companies. The goal of the Collaborative is to help participating companies better understand innovation culture as it applies to discovery, service development, product development, and commercialization. The Collaborative has put on a series of informative "lunch & learn" events and participating companies have included Bayer Material Science, Heinz R&D, Medrad, Mine Safety, Highmark, Thoughtform, GSK, NOVA Chemicals, Braskem, and PNC.

As you may know, Daedalus is a product development firm with a team of ethnographic researchers, designers and engineers. We take a prescriptive approach to planning, conducting, summarizing, and analyzing qualitative research, using one or multiple methods found within our Research Toolbox.

In the next few weeks Daedalus will host a Lunch & Learn session entitled DIY Ethnography for Products and Services, where participants will be exposed to some of the strategies found within our Research Toolbox. The event will focus on Interview and Observation techniques, and participants will be given a chance to try out some of these techniques.

The event will be held on Wednesday, June 29th, from 11:00 am to 1:30 pm, followed by an optional tour of Daedalus at 1:30pm. Lunch will be provided.

Requests to participate in this Lunch & Learn should be sent as soon as possible to events@daed.com. Because seating is limited, we may not be able to accommodate all requests to attend. An encore event may be held to accommodate any overflow.