We led the industrial design effort, exploring a range of baby bath tub concepts informed by real-world input from parents. Along the way, we introduced additional innovations, including an illustrative screen interface for monitoring water temperature and a special tub shape designed for use across a broad range of bath and kitchen fixtures. Throughout development, we collaborated closely with the client team to create a strong, unique visual identity for this product and a handful of others that were in development at the same time.Through the use of the tub’s large LCD user interface, parents can easily set a comfortable water temperature for their infant and are kept aware of changes in temperature by a graphical "Comfort Zone" meter, shifting screen colors, and audible alerts. The tub is designed to allow water to continuously run so that the baby is always surrounded by fresh water. An integrated reservoir collects water before it reaches the baby, giving parents a place to fill a rinse cup, and providing a natural buffer between the baby and incoming water.