By using two very differently sized products - a large oven and a small stirring hotplate - we developed a wide range of style possibilities that could be applied to our client’s entire product line of laboratory equipment. Through internet based surveys, stakeholders throughout the world helped develop the new branding’s final style principles, including the product line’s most identifiable new characteristic- the blue wave. In the future, other unifying characteristics within the product line will enhance the quality of the user experience, such as form, color, material, and interface.
