Unified Brand Appearance

By using two very differently sized products - a large oven and a small stirring hotplate - we developed a wide range of style possibilities that could be applied to our client’s entire product line of laboratory equipment. Through internet based surveys, stakeholders throughout the world helped develop the new branding’s final style principles, including the product line’s most identifiable new characteristic- the blue wave. In the future, other unifying characteristics within the product line will enhance the quality of the user experience, such as form, color, material, and interface.

Featured
All
Healthcare
Safety
Scientific
Consumer
Commercial
Training and Facilitation
Interface Design
Industrial Design
Human Factors
Ethnographic Research
Mechanical Engineering
Electrical Engineering
Software Engineering
Full Service Development